Advertisement, as many may not realize that ads are just a form of argument that with the conclusion that the products are good. The advertisers try to convince the consumer that their products are good or better than other brands by convincing the consumers. For example, in the ad by Garnier, the advertiser is trying to convince the consumers by showing how good the products are. Many people have trouble with their hair in different climate. Sometime when it is very hot and humid, people might have a harder time styling their hair. In the ad, it show that the products can stand the difficult weather: humidity, hot, and wind. From personal experience, I have used the Garnier's shampoo and conditioner before but never the styling products. However, I have found that their products are pretty good. As the result, I might be willing to try the styling products. I think that this ads will convince some consumers who have tried their other products or heard good things about the brand to try their products. Since the ad aim toward the younger people, especially guys.
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