Appeal to Fear In Advertisement

  "Do your allergies leave you in a fog?" This is the question that was ask in a Claritin commercial for the non-drowsy medicine. The main point of the medicine is that the medicine help to protect people with their allergies and allow them to follow their daily tasks. The commercial itself mention that when people have allergies, they are sneezing, watery eyes, itching, stuffy nose, ect. People feel like they lives in a life where there are always fog surrounded them. If they take some allergy medicine, they might feel drowsy and cannot manage their normal daily tasks. So, the concept of Claritin is to appeal to the fear that people have for being allergic to things and taking medicine that make them feel drowsy and/or tired. Claritin gives another option to the consumer. First, the medicine will help take care of the allergies, people will feel like their selves without allergies. Second, Claritin is a non-drowsy medication. People can continue on their daily life without any interruption.
  I think that the argument is good. The ad is not only talk about what allergies can do to someone or the side effect of medicines that make consumers drowsy. But the ad also talked about how Claritin can help and make a different. So I think that this is a good argument all around.